Standing Room Only for “Pink Ribbon” Celebration of 3D Mammo

On Tuesday, February 19, more than 100 people gathered at Women’s Health Services in the North Street Medical Office Building to celebrate the installation of new 3D mammography equipment. The group, consisting of Finger Lakes Health administrators, staff and health professionals as well as prospective patients and community members were able to see the equipment and learn about the benefits of 3D mammography (digital breast tomosynthesis) from radiologist, Dr. Scott Mooney.

Dr. Mooney points out, “The technology will help the radiologists detect invasive breast cancers earlier, and will reduce the number of patients who need additional imaging after a screening mammogram.”

The installation of the 3D Mammography equipment was made possible, thanks to a generous leadership gift from the Brenda and Dave Rickey Family Foundation honoring Joy McDonald-Roulan and donations from the community to the 2018 Geneva General Hospital Annual Fund. A plaque has been installed in the mammography room to acknowledge the memorial gift for Joy.

The Rickeys were on hand to assist Finger Lakes Health representatives with the ribbon cutting ceremony, made all the more touching as several of Joy’s family and friends were in attendance.

Fundraising efforts are now under way to support plans to bring 3D mammography to Soldiers & Sailors Memorial Hospital in Penn Yan in 2019.To make a donation to the 3D Mammography campaign contact Helen Kelley, Director of Development for the Finger Lakes Health Foundation: (315) 787-4050 or helen.kelley@flhealth.org.

Celebrating 3D mammography at Women’s Health Services at Geneva General Hospital made possible by the Brenda and Dave Rickey Family Foundation and other generous community donors. The Mammography unit gift was made in honor of Joy McDonald-Roulan. Pictured from left to right: Dave Rickey, Mike Roulan, Brenda Rickey, Dr. Jose Acevedo (President and CEO of Finger Lakes Health), Dr. Scott Mooney (Finger Lakes Radiology), Lisa Davis (Women’s Health Coordinator), Kaylee Stone (grateful patient and breast cancer survivor), Dr. Kristin Baltazar-Ford (Geneva General Surgical Associates), Phil Beckley (Finger Lakes Health Board member).