Finger Lakes Health’s website (www.flhealth.org) has been recognized for excellence in a national advertising/marketing competition. The health system’s website received a Silver Aster Award.
The Aster Awards, one of the largest, most respected national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program has recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for over 18 years.
The 2019 Aster Awards received thousands of entries from across the United States as well as several foreign countries. All entries are reviewed by a panel of industry experts and are scored on multiple criteria with a possibility of 100 percent. Participant’s entries compete against similar-sized organizations in their specific groups and categories. To receive the Silver Award, Finger Lakes Health’s website was among entries who attained a score of 90 to 94, placing them in the top 12% in the nation.
Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“The quality and creativity of the entries submitted seems to increase each year. The 2019 Aster Awards program brought together some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.
All winners are currently posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.